This week, let’s examine the Workforce & Profits sessions from Coverings 2021 which took place both in-person in Orlando and online in July 2021. As part of Coverings’ robust conference program, the Workforce & Profits sessions were designed to help tile & stone industry pros discover new and successful business practices and tactics to better grow and manage their business. These sessions offer real take-aways, practical labor solutions, and techniques for maximizing bottom-line profits.
Managing a Family Business
Working in a family business can be a challenge. Why are some businesses successful, while others struggle? What are the best practices? Watch this panel of stone professionals from three different family businesses as they share their experiences.
Recognize the Problem – Identifying Sales & Marketing Misalignment
Does your sales team frequently complain about “low quality” leads, despite an increase in ad spend and marketing budget, and are your ads, content, and emails getting less than optimal engagement? Do your marketing collateral and educational resources go unused by your sales team? Does your marketing and sales team operate independently much of the time? If you answered “yes” to even one of these questions, your sales and marketing teams may not be aligned. Watch this session to get your sales and marketing teams on the same page.
How to Increase Business Leads and Secure New Projects Through Material Bank
With the advent of shutdowns and cancellations last year, manufacturers and distributors were faced with identifying new opportunities to get their samples in the hands of potential customers. With the growth of e-commerce and changes in the way consumers shop and behave, many manufacturers and distributors have begun using Material Bank to develop leads and deliver samples. Learn how several distributors are using Material Bank to generate leads and (hopefully) grow their business and the market for ceramic tile. Plus, learn how the specifier community has benefited by collaborating with distributors through Material Bank.
State of the Stone Industry
What is the current state of the natural stone industry? Learn how industry leaders and peers are addressing matters ranging from government regulation, competing product challenges, and forecasting market growth.
Check back in next week when we’ll explore the Installation & Fabrication sessions from Coverings 2021. And, if you missed last week’s blog post on the popular Materials & Trends sessions, you can check it out here.
