Our Coverings 2014 Speaker Blog Series continues with a guest post from Vincent Moiso, the Vice-President of Marketing of Quarry Collection.

This year at Coverings in Las Vegas, Nevada, I will be presenting “Best Practices for a Business-to-Business Content Marketing Strategy.” This is a seminar that I have presented the past three years at the University of San Diego to international business graduate students. I am very excited to offer it to business professionals within my industry this time around.
There are updates and new takeaways to the course each time I give it, but the focus remains on best practices for businesses selling to other businesses and how to incorporate a content marketing strategy into their current communications plan. Attendees will learn what a content marketing strategy entails and how to maximize ROI from such a strategy. Content marketing continues to be one of the hottest trends in marketing today. Using the right channels to get your message out to your customers is vital to success. This presentation will provide the path to a current and successful strategy using general business best practices as well as more specific best practices from within the tile and stone industry. Case studies from your industry peers is one of the best ways to understand what you should be doing if you’re not already doing it.
Are you maximizing your visibility? The Internet has really changed the game. This course will explore tactics for the proper social media campaign. It focuses on how to incorporate your content marketing efforts appropriately with any existing or new social media channels that you may currently be using or looking to use. Understanding which social media channels your customers are using is an important component of any marketing strategy. It is essential because you need to know what your customers want to know and where they’re going to get that information. Just knowing what content to include on your own website should be part of the foundation of your marketing strategy. Deliver the content that your customer wants.
Join me at my session at Coverings 2014 – register now for free!

Vincent Moiso will present “Best Practices for a Business-to-Business Content Marketing Strategy” on Thursday May 1, 2014 from 8:00 AM – 9:30 AM at Coverings in Las Vegas. Click here for more information on his session and to view the full list of Coverings 2014 conference sessions. Don’t miss this session – register now for free to attend!