Coverings 2025
Educational Partners
Coverings is elevating its educational offerings by partnering with industry leaders to deliver cutting-edge insights in tile, stone, and design. Live from Orlando, professionals can experience an expanded learning program that goes beyond the Coverings conference program. These partner-provided opportunities complement Coverings’ comprehensive educational platform, equipping attendees with essential tools and knowledge to excel in today’s competitive landscape.
While separate registration is required for both events, each attendee will receive a complimentary Coverings badge.
How to be a Professional Architectural Sales Rep to Develop “Bullet Proof” Specifications and Get the Order
Monday, April 28, 1:00 PM – 5:00 PM
Presenters: Vincent Moiso, MBA & Donato V. Pompo, CTC CMR CSI CST MBA
Separate registration required
The First 20 people to register will receive a FREE copy of “The Complete Guide on Developing Tile & Stone Specifications with Architects” book.
Vince and Donato have taken years of their experience and collaborated in developing the UofCTS Online course.
Donato has 17 years’ experience as a tile and stone distributor where he was an architectural rep and a sales manager. He was a national sales manager at Laticrete International for 7 years where he had a team of architectural sales reps that he managed. He successfully specified and sold many large projects over the years, and the key to his success was being a knowledgeable and reliable consultant to the design communities.
Vince has over 20 years as a sales manager in the tile and stone industry where he focused on architectural sales, and he and his team specified their products and sold them around the country. Vince is currently a Ceramic Tile And Stone Consultants expert forensic investigator and a consultant. Vince was the president of Oceanside Glass & Tile Company who oversaw their architectural department among all of his other responsibilities.
Facades+ Presented by The Architect's Newspaper
Wednesday, April 30, 9:00 AM – 1:00 PM
Separate registration required
The Architect’s Newspaper is excited to bring a special edition of Facades+ to Coverings 2025 in Orlando. On Wednesday, April 30, Facades+ Orlando will feature a half-day program of design case studies and educational sessions by leading architects, engineers, and contractors on the latest in facades technology, materials, and best practices. Attendees can earn 3 AIA HSW credits and learn from AEC leaders and explore materials with full access to Coverings – North America’s largest tile and stone showcase.
The Architect’s Newspaper is made by AN Media Group, which produces award-winning publications, conferences, events, and continuing education experiences for a diverse design community. Combining timeliness with authority, AN Media Group is the most comprehensive source of information on the culture and practice of architecture across the United States.
How to be a Professional Architectural Sales Rep to Develop “Bullet Proof” Specifications and Get the Order
Date: Monday, April 28, 1:00 PM – 5:00 PM | Separate registration required
Presenter: Sam Rashkin
Presented by:
The First 20 people to register will receive a FREE copy of “The Complete Guide on Developing Tile & Stone Specifications with Architects” book.
The focus of the 4-hour Live Workshop Training is to teach the fundamentals in being a professional and successful architectural sales representative. In doing so, we will explain and dissect the ingredients to developing a “Bullet Proof Specification”, which are specifications that are resistant to value engineering and substitutions. We will discuss how to identify and target architects and projects that are likely to require a substantial amount of tile and stone. We will teach the key communication tactics and skills needed to develop relationships and loyalty with architects to get specified, and with tile contractors to honor the specification. Finally, we will provide the strategies to tracking a specification in a way that will help ensure that you Make the Sale.
The course’s content is based upon many years of successful architectural sales by expert tile and stone sales professionals Vince Moiso and Donato Pompo that have sold many high-profile projects around the country.
ABOUT THE PRESENTERS
Vince and Donato have taken years of their experience and collaborated in developing the UofCTS Online course.
Donato has 17 years’ experience as a tile and stone distributor where he was an architectural rep and a sales manager. He was a national sales manager at Laticrete International for 7 years where he had a team of architectural sales reps that he managed. He successfully specified and sold many large projects over the years, and the key to his success was being a knowledgeable and reliable consultant to the design communities.
Vince has over 20 years as a sales manager in the tile and stone industry where he focused on architectural sales, and he and his team specified their products and sold them around the country. Vince is currently a Ceramic Tile And Stone Consultants expert forensic investigator and a consultant. Vince was the president of Oceanside Glass & Tile Company who oversaw their architectural department among all of his other responsibilities.
Sam Rashkin has earned an international reputation for his work engaging thousands of homebuilders as national director for ENERGY STAR Certified Home and Chief Architect with the U.S. DOE Building Technologies Office directing Zero Energy Ready Home. Over two-and-a-half million high-performance homes have now been certified under these programs.
However, through his decades of experience, research, and detailed observations, Sam has learned that high-performance is not nearly enough to meet future homebuyer expectations. Recent studies show that user experience leaders compared to laggards realize 3X greater return to investors and 3X greater resilience during downturns. That’s why Sam’s latest work and new book, “Housing 2.0 – A Disruption Survival Guide,” focuses on making high-performance builders industry leaders by providing them a comprehensive framework for optimizing the housing user experience.
Through all this experience, Sam has been recognized for his contributions to sustainable housing including the Energy and Environmental Building Alliance (EEBA) Legend Award in 2019, Hanley Award in 2012, and Professional Builder Achievement Award in 2002.
During his 20-plus years as a licensed architect, Sam specialized in energy efficient design and completed over 100 high-performance residential projects. He has served on national Steering Committees for USGBC’s LEED for Homes, NAHB’s Green Builder Guidelines, EPA’s Water Sense label, and EPA’s Indoor airPLUS label. In addition to his books, Sam has also written hundreds of published articles, technical papers, reports, and seminars; and contributed to other books on energy-efficient and green construction. Sam loves housing and has made it his life’s work.
How to be a Professional Architectural Sales Rep to Develop “Bullet Proof” Specifications and Get the Order
Date: Monday, April 28, 1:00 PM – 5:00 PM | Separate registration required
Presenter: Sam Rashkin
Presented by:
The First 20 people to register will receive a FREE copy of “The Complete Guide on Developing Tile & Stone Specifications with Architects” book.
The focus of the 4-hour Live Workshop Training is to teach the fundamentals in being a professional and successful architectural sales representative. In doing so, we will explain and dissect the ingredients to developing a “Bullet Proof Specification”, which are specifications that are resistant to value engineering and substitutions. We will discuss how to identify and target architects and projects that are likely to require a substantial amount of tile and stone. We will teach the key communication tactics and skills needed to develop relationships and loyalty with architects to get specified, and with tile contractors to honor the specification. Finally, we will provide the strategies to tracking a specification in a way that will help ensure that you Make the Sale.
The course’s content is based upon many years of successful architectural sales by expert tile and stone sales professionals Vince Moiso and Donato Pompo that have sold many high-profile projects around the country.
ABOUT THE PRESENTERS
Vince and Donato have taken years of their experience and collaborated in developing the UofCTS Online course.
Donato has 17 years’ experience as a tile and stone distributor where he was an architectural rep and a sales manager. He was a national sales manager at Laticrete International for 7 years where he had a team of architectural sales reps that he managed. He successfully specified and sold many large projects over the years, and the key to his success was being a knowledgeable and reliable consultant to the design communities.
Vince has over 20 years as a sales manager in the tile and stone industry where he focused on architectural sales, and he and his team specified their products and sold them around the country. Vince is currently a Ceramic Tile And Stone Consultants expert forensic investigator and a consultant. Vince was the president of Oceanside Glass & Tile Company who oversaw their architectural department among all of his other responsibilities.
Sam Rashkin has earned an international reputation for his work engaging thousands of homebuilders as national director for ENERGY STAR Certified Home and Chief Architect with the U.S. DOE Building Technologies Office directing Zero Energy Ready Home. Over two-and-a-half million high-performance homes have now been certified under these programs.
However, through his decades of experience, research, and detailed observations, Sam has learned that high-performance is not nearly enough to meet future homebuyer expectations. Recent studies show that user experience leaders compared to laggards realize 3X greater return to investors and 3X greater resilience during downturns. That’s why Sam’s latest work and new book, “Housing 2.0 – A Disruption Survival Guide,” focuses on making high-performance builders industry leaders by providing them a comprehensive framework for optimizing the housing user experience.
Through all this experience, Sam has been recognized for his contributions to sustainable housing including the Energy and Environmental Building Alliance (EEBA) Legend Award in 2019, Hanley Award in 2012, and Professional Builder Achievement Award in 2002.
During his 20-plus years as a licensed architect, Sam specialized in energy efficient design and completed over 100 high-performance residential projects. He has served on national Steering Committees for USGBC’s LEED for Homes, NAHB’s Green Builder Guidelines, EPA’s Water Sense label, and EPA’s Indoor airPLUS label. In addition to his books, Sam has also written hundreds of published articles, technical papers, reports, and seminars; and contributed to other books on energy-efficient and green construction. Sam loves housing and has made it his life’s work.
